About us

The dalang

We are a creative communications consultancy fluent in the rhythm of institutions. Like the dalang of a wayang show, we rarely stand on stage, but we run every second of it: strategy, branding and campaigns through to digital, activations and events on the ground.

What we believe

How we work

The same four stages on every project, so everyone involved knows where the work stands and which decision is needed next.

01
Listen
We start with your programme’s goals, the people with a stake in it, and how approvals actually flow.
02
Shape
Audience insight becomes one big idea and a system anyone can explain, at any desk.
03
Make
Design, content, film and materials are made by one team, with production details you can measure.
04
Activate
The idea hits the ground: booths, public space and digital channels. Then we report back in numbers.

Expertise

One partner, from insight to the event floor.

01Strategy & Insight
Every idea starts with something true about the audience, then gets worked all the way down to the daily plan.
- Audience research
- Communication Strategy
- Content Strategy
- Editorial Direction
02Branding
Identities that stand on their own, are easy to recognise, and hold up across every touchpoint.
- Logo Design
- Visual System
- Brand Guidelines
- Rebranding
03Campaign
One big idea that stays strong across many desks, from key visual to the busiest streets in Jakarta.
- Campaign Concept
- Key Visual
- OOH
- Illustrator Curation and Art Direction
04Digital & Content
Institutional channels run with an editorial rhythm, down to the daily post.
- Social Media Management
- LinkedIn
- Copywriting
- Digital AR Filter
- Website
05Production
Heavy subjects made easy to watch, through film, motion and photography.
- AI Video Production
- Motion Graphic Explainer
- Photo Production
- Scriptwriting
06Activation & Events
Booths and activations designed from insight and measured in transactions and interactions.
- Booth Concept
- Brand Partnership
- Interactive Activation
- Merchandise Design